![]() Shop Now Is MDV a good brand? Reece Wabara of MDV Clothing Sleek and stylish designs in both menswear and womenswear. In fairness, their designs do stand out in the crowded market place. Maniere De Voir is French for the “way of seeing”. MDV is a serious player in the luxe urban market and arguably the most fast-forward of the streetwear brands out there. Maniere Devoir aims to be the market leader for multi-gender fashion, and they seem on course for that. The clothing line aims innovative design at affordable prices. Maniere De Voir are not simply on-trend, they clearly lead the way with en vogue midi dress and corset bodysuits designs. He seems to have made a success of it so far. Reece can take heart with the success of fellow ex-pro footballer, Marvin Morgan of Fresh Ego Kid in the transition from footballer to fashion owner. Which was actually used by Scar Tissue for their AW17 Shoot. Manière De Voir also comically called out Couture Club for their Icelandic style shoot in Wales. One of the many influencers bought to always wear Hera was Ross Worswick. ![]() The irony of this was his self-proclaimed brand success was always said to have been funded by family money. It could easily be a set up by a PR company.Īsh White of Hera London got himself involved too by publically offering Reece to fight him in a charity boxing match. Reece was happy to publically call out the Couture Club’s success being down to rumoured financial backing. ![]() I’ve long suspected the very public “beef” between Ross and Reece was a PR stunt to increase attention to both brands. The similarities don’t just stop at set-up for the two manchester brands. Indeed they are only brand to use their frontman’s Wikipedia page to their advantage, much like Gymshark has.īut the Gymshark guys don’t actually own MDV, Ben Francis transferred his shares in 2018 and left the board, and in 2019 it was recorded that Reece Wabara owned 83% to Lewis’s 17%. This was the winning formula of social influencing and operational know-how. His sporting career meant a lot of celebrity friends like Anthony Joshua and Raheem Sterling. With their success openly on the use of influencers, it seems likely that the Fitness Brand contacted Reece Wabara for promotional purposes. The two friends are actually Benjamin Francis and Lewis Morgan, better known as the guys behind Gymshark. So is MDV’s real story the same? Sadly so. It all sounds very much like the Couture Club meteoric rise silently driven by JD Sports. He joined forces with two friends and took over the fashion scene. Manière De Voir’s backstory is Reece Wabara, the former England U20 and Manchester City Football player.
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